Task:
Re-launch monster energy drink & get audience excited about monster despite negative press
Solutions:
- Got audience immersed in the brand through interesting branding concepts.
- Created an engaging program that kept the audience engaged.
- Got the right vendors to execute the event.
The Wins:
- The re-launch was well attended
- The event generated excitement amongst the attendees.
- The client was happy with the outcome of the event that they gave us another a launch a week later.
